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The following links contain articles written by Dr. Tom McKaskill
Principle One: Right Place Right Time
Principle Two: Compelling Need
Principle Three: Targeting the Right Customer
Principle Four: Channels to Market
Principle Five: Innovation
Principle Six: Competitive Advantage
Principle Seven: Sustainability
Principle Eight: Scalability
Principle Nine: Focus and Vision
Principle Ten: Plan
Principle Eleven: Robust Margins
Principle Twelve: Managing Risk
Principle Thirteen: Management Team
Principle Fourteen: Working the Numbers